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I'm Czarina!

I work with entrepreneurs who are absolutely ready to take their business to the next level! I help then handle the legal side of their business – while making it feel like a spa retreat. 

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How Smart Brands Grow in a Recession with Ruha Thuraraitnam

On this episode of From Sala to Studio, we discover the opportunity to increase our market share in what some experts deem to be a looming recession.

You can rise above the noise of a crowded market–even in a recession. 

60% of Canadian businesses surveyed by the Canadian Chamber of Commerce and Statistics Canada are concerned with how inflation affects our margins in the near future.

The cost of doing business is increasing. So what’s a savvy creative entrepreneur to do?

Ruha Thuraraitnam, brand strategist, website designer, and owner of The Designist Studio, a web design company based in Newfoundland, Canada, joins us to chat about how brands can navigate challenging times.

In this episode, you’ll learn…

  • the difference between marketing and branding
  • when it’s okay to “cobble together” your branding
  • what to consider when registering your trademarks
  • strategies to drive more sales
  • the importance of community-building for entrepreneurs

… and more!

As an aside, here are some communities I’m a part of you may be interested in:

🔗 Resources mentioned in this episode

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Anahaw Law is a virtual business law firm for creative entrepreneurs & small business owners. Based in Richmond, British Columbia, Canada.

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