On this episode of From Sala to Studio, we discover the opportunity to increase our market share in what some experts deem to be a looming recession.

You can rise above the noise of a crowded market–even in a recession. 

60% of Canadian businesses surveyed by the Canadian Chamber of Commerce and Statistics Canada are concerned with how inflation affects our margins in the near future.

The cost of doing business is increasing. So what’s a savvy creative entrepreneur to do?

Ruha Thuraraitnam, brand strategist, website designer, and owner of The Designist Studio, a web design company based in Newfoundland, Canada, joins us to chat about how brands can navigate challenging times.

In this episode, you’ll learn…

• the difference between marketing and branding
• when it’s okay to “cobble together” your branding
• what to consider when registering your trademarks
• strategies to drive more sales
• the importance of community-building for entrepreneurs

… and more!

As an aside, here are some communities I’m a part of you may be interested in:

• The Forum, Canadian-based charity helping women entrepreneurs access the resources & community they need to thrive in business
• Canadian Chamber of Commerce (I’m part of the Richmond branch)

🔗 Resources mentioned in this episode

• Seth Godin’s blog post: Defender of the Brand
• Video: When to Register Your Trademarks
• Ruha Thuraraitnam’s Instagram | LinkedIn | Website

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